To grow the concept of and then to grow the SAACI community through the effective combination of member benefits, member return on benefits, member return on investments, networking and business to business opportunities and learning platforms; Improve activities within the Conference and Events (C&E) Forum; To increase the membership by 5% by the financial year end 2015 and 15% by the financial year end 2016.

• Establish alternative association best practices (locally and internationally)
• Understand the community needs (categorised by Forum) and the reason for member apathy.
• Categories C&E Forum to get a better understanding.
• Establish realistic member benefits and ROI deliverables.
• Communicate and market response, Communicate and market the results and plan the membership as well as the wider community branches, newsletter and PR.
• Commission Statements.
• Value Adds.
• Stakeholder Engagements.