Professionalise the industry through training and education: 40% of SAACI members should be involved in a training programme by 2016 and 50% of SAACI professional conference organisers should be certified by 2016. Through training and education create an alternative revenue stream for SAACI. 

• Identify stakeholders.
• Form a professional body.
• Identify industry needs.
• Engage training partners to develop/adapt the course.
• Engage with CIC about CMP.
• Engage with MPI about CMM.
• Negotiate with training partners for special prices and commission to SAACI.
• Identify courses that can be provided through webinars and owned by SAACI to be charged as another source of income.
• Agree on certification requirements.