Power Sponsorships for Meetings, Events and Non-Profit Organizations,
an Event Architecture International Master Class brought to you by
Conference Consultancy South Africa (Pty) Ltd
7 & 8 March 2016, CSIR ICC, Pretoria

A creative and effective approach to generating funds for your organization and events! Learning from the best in the World.

This workshop is aligned with the Convention Industry Council
International Standards for continuing education credits.

Shawna Suckow, CMP (USA) international award winning meeting planner and event fundraiser will be in South Africa for a once-off presentation on designing effective sponsorship campaigns in today’s cash strapped world. Funds are scarce and increasingly more difficult to source. Learn from her on how to create an effective campaign that offers an irresistible value proposition for prospective donors, funders and sponsors. Shawna secured millions of dollars for her clients and events. She knows how to maximize revenue potential through sponsorship and fundraising!

“I have met Shawna in Frankfurt, Germany during IMEX2015 and was thoroughly impressed with her depth of knowledge, kills and experience and decided on the spot to invite her to South Africa for our International Master Class Series. I have no doubt that all of us will benefit from her knowledge and learn from her.” Pieter Swart, CMP CMM , PCMA Global Meeting Executive of the Year 2015, Managing Director, Conference Consultancy South Africa (Pty) Ltd

What am I going to get from this course?
·    Over 600 Minutes or 10 hours of content!
·    10 CEU credits + Certificate of Completion
·    Discover sellable assets you never considered before
·    Recognize the four motivations sponsors have for investing their money
·    Sell comfortably and with ease, even if you're not a born salesperson
·    Easily build a list of potential sponsors who have a proven interest (and budget!)
·    Multiply your sales efforts by building an army of willing helpers
·    Create successful and profitable sponsorship campaigns

Who will attend?
This course is for meeting & event planners, directors, strategists, public relations and communication officers and managers of non-profit accounts, or anyone tasked with the creation and management of sponsorship campaigns, the sourcing of sponsorships and donations.

Presented by:
Shawna Suckow, CMP, has been a planner for over 20 years. Today, she is the Founder & Chairwoman of SPiN, the 2,500-member Senior Planners Industry Network.  She’s been a sponsorship strategist since 1991, and has generated millions of dollars in event sponsorship revenues throughout her career.

Honours include being named to the 2015 list of Top 100 Women Business & Tech Speakers, 2015 Top 25 Women in the Industry, Top 25 Most Influential in the Meetings Industry in 2012, 2013 and 2014, and Planners' Favourite Speakers of 2014 and 2015.


Whether this is your first sponsorship campaign, or you've got extensive experience and are looking for innovative and new ideas, this course will serve your needs.

Workshop Content:
The workshop will be presented over two days, in 8 sessions of 1-1.5 hours each consisting of presentations, case studies, interactive exercises and practical demonstrations. The following are focus areas of the workshop:

·         Disrupting the traditional sponsorship model: Determining all your sellable assets
·         Beyond Logo Soup: The four types of sponsors and what they truly value
·         Generations in the mix: determining what your audience values
·         Pricing your sponsorship assets
·         Gathering organizational, event, and market intelligence
·         Assessing the competition
·         Breaking the Bronze/Silver/Gold mould: Development of a powerful sponsorship prospectus
·         Identifying potential sponsors
·         Prospecting and selling
·         Sponsorship activation and reporting


Date:    7 & 8 March 2016
Venue: CSIR International Convention Centre, Pretoria
Cost:    R6,800 (VAT incl.). SAACI members save R810 pay R5,990 (VAT incl.) on registration and payment received by 29 February 2016 (*).
Code:  SAACI Members use discount code: SAACI MB to qualify for the 12% member benefit discount  
(*) depending on seat availability, registrations may close earlier

Value Proposition: Your attendance of this course will yield an exceptional return on investment (ROI) and will pay for itself from sales closed!

For more information about the workshop, the presenter Shawna Suckow, CMP, or your host and to register your attendance, please click the button below:


Contact Details:
Corné Engelbrecht | Tel:  +27 12 349 2301 | Fax: +27 86 551 1680 | Email: corne@confsa.co.za