SAACI - South African Association for the Conference Industry

Event Genre / Event Types

Event Genre / Event Types

(Genre: genus, type, class, category, variety, brand - The Oxford Desk dictionary, 1997).

The list that follows is of all the job "genre" or job types that can be pursued in the events industry:

(a) Business & Corporate Events

Any event that supports business objectives, including management functions, corporate communications, training, marketing, incentives, employee relations, and customer relations, scheduled alone or in conjunction with other events.

(b) Cause-Related & Fundraising Events

An event created by or for a charitable or cause-related group for the purpose of attracting revenue, support, and/or awareness, scheduled alone or in conjunction with other events.

(c) Exhibitions, Expositions & Fairs

An event bringing buyers and sellers and interested persons together to view and/or sell products, services, and other resources to a specific industry or the general public, scheduled alone or in conjunction with other events.

(d) Entertainment & Leisure Events

A one-time or periodic, free or ticketed performance or exhibition event created for entertainment purposes, scheduled alone or in conjunction with other events. Festivals A cultural celebration, either secular or religious, created by and/or for the public, scheduled alone or in conjunction with other events. (Many festivals include bringing buyer and seller together in a festive atmosphere.)

(e) Government & Civic Events

An event comprised of or created by or for political parties, communities, or municipal or national government entities, scheduled alone or in conjunction with other events.

(f) Marketing Events

A commerce-oriented event to facilitate bringing buyer and seller together or to create awareness of a commercial product or service, scheduled alone or in conjunction with other events.

(g) Meeting & Convention Events

The assembly of people for the purpose of exchanging information, debate or discussion, consensus or decisions, education, and relationship building, scheduled alone or in conjunction with other events.

(h) Social/Life-Cycle Events

A private event, by invitation only, celebrating or commemorating a cultural, religious, communal, societal, or life-cycle occasion, scheduled alone or in conjunction with other events.

(i) Sports Events

A spectator or participatory event involving recreational or competitive sport activities, scheduled alone or in conjunction with other events.


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